Product designer · Software engineering background
I've helped startups gain their first customer and unicorns retain theirs. Built and shipped products to millions of customers through brands like Property Finder, Shell, BP, Nandos and Dubai Holdings.
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Showing all 8 projects
Property Finder · 2026
When Property Finder acquired a data intelligence company, the challenge was how to integrate it within the application. I led the research and design work to embed transaction history, tower insights and community intelligence directly into the user journey.
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Dubai Holding · 2026
Repositioning Dubai Holding's digital presence away from property operator toward investment-grade institution.
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Fox AI · 2023
Building an AI agent that generates organic traffic on autopilot.
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PDF AI · 2023
I founded, designed and launched PDF AI from 0-1, from research to production-ready — a side project that lets you speak with your documents.
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Shell · 2023
I led the design of Ted from 0-1: researching and identifying problems, then designing and handing off for implementation — filtering, searching and an abstract data structure that works across all data types.
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Rewoa · 2025
Designing a mobile app from zero to one that lets anyone own a piece of real estate from $100 — earning yield and appreciation without needing to be wealthy to get started.
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Nando's · 2022
I led the design of two-factor authentication for Nando's to tackle account takeover fraud. The challenge became encouraging customers to enrol a second factor. Shipped to 300k+ customers across all platforms.
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AlphaSights · 2020
I proactively identified and tackled the problem, advocated its importance to stakeholders, and led the design process through to implementation. Since shipping, the feature has saved the business over £350k a year.
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